Friday, January 23, 2015


Location: Runyon Canyon

The weight of these words hitting my ears is NEVER pleasurable—until now. We all have pressures in our lives and what we want to do when we are “older” seems to be a bigger pleasure the older we get. Where am I going to work? How much money am I going to make? Will I still be living with my parents? –normal questions to be asking ourselves once we hit that “I just graduated college and still have no idea what I am doing.!” We get to this point of balancing sending out resumes to hundreds of businesses and having bottles of wine for dinner.

Maybe five months before my graduating University of St. Francis, I decided that I was going to apply to the Fashion Institute of Design and Merchandising (FIDM) in Downtown Los Angeles. I found out that I had gotten into the program at FIDM the month I actually graduated. While moving to Los Angeles at age 23—I STILL DID NOT KNOW WHAT I WAS GOING TO DO WITH MY LIFE.

Now after being in L.A. and surrounded not only by opportunity but the fashion of every walk of life, 
I would like to say I have found my calling. 


Essentially—trend forecasting is analyzing events in society and predicting the trend for the upcoming seasons. A trend forecaster takes the economy, politics,  popular celebrities, color swatches, fabrics, and hem-lines (to name a few) and forecasts with reasoning as to why this will be trending in a year to a year and a half out. So when we forecasting in Spring/Summer 2015—we are forecasting for Fall/Winter 2016.

With this blog—I will be providing not only education for my readers, but a reason why things are happening in fashion.  Unless you are in the industry- there is a good chance you know none of this…so, youre welcome.

Jazzmyne J.

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