Get Your Head in the Game

Spring/Summer 2015

TREND PREDICTION

Within the past three years our society has been hooked on this fascination of being fit and dieting. Whether you actually do it yourself, or constantly scroll on your news feed and see random pictures of “friends” half naked posting about their weight loss---the trend of fitness surrounds our everyday lives. For the upcoming Spring/Summer 2015, we will be introduced to apparel that brings us an athletic leisure element…to add to our “healthy meal” Instagram posts:)

Faith Popcorn brings two social trends that help explain this athletic, casual vibe.

http://www.faithpopcorn.com/trendbank/

The first social trend that applies to our athletic esthetic is referred to as “Being Alive.” Popcorn defines this trend as society having “awareness that good health extends longevity and leads to a new way of life.” Because of this recent fitness social trend, people who normally would not thinking healthy, are doing so now because of fitness being almost such a norm now. Society is realizing that super-sized is not the life they ultimately want to live for forever.

http://www.faithpopcorn.com/trendbank/

EGOnomics is another factor that relates to the fitness-athletic trend. Fitness is something that everyone can do, but will be affected all differently. This gives a sense of personalization. From personal trainers to personalized diets and exercises, society is working to “be themselves” in a trend that everyone is doing.

FASHION FORECAST

Lets be honest---How often do you catch yourself wearing clothes you wear to the gym, in public places like school, the store, or the mall? We do it because it is easy and comfortable. Luckily, a major trend that has been taking over the fashion world is the trend of “sports leisure,” which still allows us to be fashionable but with a twist of a relaxed, athletic vibe.

Sports Casual: Casual Athletic wear with kick of edgy, personalized street style. 

 Designer: Andrew Crews

The athletic vibe is portrayed by the sports bra matched with "boxing" shorts and half-calf socks. This is a more casual look but also adds a personalized androgyny.

 Designer: Andrea Crews

This is honestly one of my favorites. The "sports leisure" is brought to us by the half-calf socks and sandals, along with the backwards hat. The outfit itself almost looks like a team uniform or gym class uniform.

 Designer: Jean Paul Gaultier

Yes this look is alittle more edgy, but screams with a personalization of the 90's. This athletic look is something that could be spotted near a major beach during a surfing competition.

 Designer: Jean-Charles de Castelbajac

This casual athletic look plays off of a jumpsuit which already has the hint of leisure. Perfect for the trend setter that is running errands or just wants to be noticed!

 Designer: Moschino

This is another statement piece that draws direct attention to whoever is rocking this. This almost plays as a poncho, which reminds us of a more athletic circumstance.

Designer: Richard Nicoli

The last featured look is the epitome of "sports leisure." The cut of the top is almost resembling of a sports bra that is matched with shorts that almost look like something someone could wear to the gym. I love the matching coat that really bring the outfit all together. This is very fashion forward and phenomenal for the up-to-date trend setter. 

Dressy Sport: Athletic wear that is more relaxed and formal based.

 Designer: Akris

I call this the "Modern-Day Tennis Outfit." I love this look! The slit on the chest of this top resembles more of an athletic expression. This outfit matched with the visor is genius!

 Designer: Public School

This is referred to as the "Tee-Shirt Dress" and brings the Dressy Sport to an extremely simplistic style, which we often see in athletic wear.

Designer: Alexander Wang 

This Dressy Sport ensemble completely reminds me of a high-fashioned wet suit. The blacked-out shoulders matched with the line detailing is so simple yet draws the eye. Because of the fully covered shoulders and longer sleeves, the hemline is higher for the trend setter to show off her nice legs.

Designer: Jean-Charles de Castelbajac  

Jean-Charles de Castelbajac brings such a femininity to the Dressy Sport. This sheer looking, high neckline top paired with a 1960's mini skirt is enough for our modern trend setter to grab attention with a flirty feminine attitude.

Designer: Preen by Thornton Bregazzi  

The oversized sweater brings the classic preppy attitude to the Dressy Sport trend. This look makes a sophisticated, athletic manner to our fashion forward woman,

Designer: Lacoste

Lastly, my personal favorite from Lacoste. I love this look because it is SO completely committed to the sports leisure aspect. The aspect of a manly, football jersey on the top opposite of a short hemline skirt on the bottom is such a crazy contradiction that it actually works and brings such a full understanding to our Dressy Sports trend.

So ladies, I leave you with a challenge. Not an Ab or Squat Challenge, but to challenge yourself to test the trend of "Sports Leisure." Whether you are more Sports Casual or Dressy Sport, find what fits you and rock it! 

XOXO,

-J

**All Photos are property of Faith Popcorn and WGSN**